In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the six biggest mistakes new email marketers make (and honestly, even seasoned senders still slip into). From emailing too little to waiting too long to sell, Liz shares her signature mix of tough love and humor to help you build an email strategy that actually works. Episode Highlights Why emailing just once a month won't keep you top of mind with your audience. How inconsistent messaging and constant pivots sabotage your success. The essential elements every welcome sequence should include. Why scrubbing your list isn't scary — it's necessary for deliverability. The real cost of waiting to sell (and how to start selling sooner). The #1 reason most email marketers fail: distraction and lack of commitment. Key Takeaways Consistency is key: Emailing once a month isn't enough to stay top of mind. Set a goal to increase frequency and build trust. Commit to your message: Stop pivoting too often. Give yourself time to learn, grow, and see results. Create a welcome sequence: Use it to introduce your personality, vision, and values so subscribers instantly connect with you. Scrub your list regularly: Removing inactive subscribers improves deliverability and keeps your list healthy. Start selling now: Don't wait for a "magic number" of subscribers. Selling early helps you learn what resonates. Avoid distractions: Focus on money-making tasks like writing, sending, and growing your list instead of busy work. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Check out Liz's Welcome Sequence Workshop here Let's do this thang together, friend!

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