In this fiery, heart-to-heart episode, Liz Wilcox — the Fresh Princess of Email Marketing — drops the tough love and reminds you why email marketing is the most powerful tool in your business. From ownership to connection (and yes, serious ROI), Liz breaks down the five reasons you should stop avoiding your inbox and start using it to change your business — and your life. Episode Highlights A passionate pep talk for anyone who's ever given up on email marketing. Why owning your list means freedom and long-term stability. The difference between decentralized and centralized platforms — and why that matters. How email is an active, not passive, form of marketing. What makes consent-based marketing so powerful and trustworthy. How to make real connections through email that actually lead to sales. Liz's personal story of how email marketing changed her life (and her family's). Key Takeaways You own your list: Social media platforms can disappear overnight, but your subscribers are yours to keep. Email is stable and decentralized: No billionaire can buy, rebrand, or break the inbox. The inbox is active: Readers engage with intent — they click because they care. Consent builds connection: Subscribers choose to hear from you, making it the most human kind of marketing. Real relationships equal real results: The more connection you create, the more sales naturally follow. High ROI is the proof: Email delivers the biggest return of any marketing channel — and Liz's story proves it. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM    

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