If you've built an engaged audience on social media but struggle to move followers onto your email list, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — shares five simple, creative ways to turn your social followers into loyal email subscribers. Whether you love or hate social media, these strategies will help you take your audience from "likes" to long-term connection. Episode Highlights The challenge of relying on social media for business — and why email is where the real magic happens. Five simple list-building ideas for social media lovers: Monthly giveaways: Offer a physical or digital prize (like free access to a product or workshop) in exchange for joining your list. Contests: Host a creative challenge — like submitting content or ideas — with a relevant prize for your ideal audience. Quizzes: Create fun, on-brand quizzes that collect emails before showing results. Email exclusives: Tell your followers your best content, tips, or deals are shared only through your newsletter. Product prelaunches: Use social media to build buzz and invite people to join your list for early access or insider updates. Why giveaways and contests work best when prizes match your ideal customer's needs. How exclusivity and anticipation make your followers feel special and eager to join your list. The importance of creating excitement and clear next steps for your audience. Key Takeaways Use social media as a bridge: Turn engagement into lasting connection through your email list. Match your prize to your people: Give away something only your ideal audience would want. Leverage curiosity: Quizzes and prelaunches draw in followers who want insider access. Make email feel special: Frame your list as the VIP space where the best stuff happens. Keep it fun and consistent: List building doesn't have to be complicated — just creative. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM  

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