In this fun and practical episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down how to decide whether a Black Friday sale makes sense for your business. With her signature mix of tough love and encouragement, Liz walks you through four signs you should run a sale and two signs you might want to skip it. Whether you're new to sales or just trying to protect your peace this season, this episode will help you make a confident, stress-free decision. Episode Highlights Four reasons you should run a Black Friday sale. You've never done one before — it's time to try. You want more customers on your list. You can pull it off without burning out. You're confident you can make at least a few sales or $100+. Two reasons you might want to skip it this year. You're overthinking, overwhelmed, or just plain stressed. You're pivoting, rebuilding, or focused on setting up for Q1. How to treat Black Friday as a learning experience (not just a payday). Why showing up with an offer helps your audience see you as a real business. A sneak peek into Liz's own Black Friday offer — the Annual Pass. Key Takeaways Try it once: Running a Black Friday sale teaches you what works for your audience. Grow your customer base: Use the season to increase your percentage of paying subscribers. Keep your peace: Only run a sale if it won't overwhelm you or derail your focus. Money is money: Even a few sales can strengthen your confidence and customer trust. There's always next year: If you're not ready, use this season to rest and prepare for bigger wins ahead. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM  

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