If you've ever had a launch that didn't go as planned, this episode is your lifeline. Liz Wilcox — the Fresh Princess of Email Marketing — is here to help you squeeze every last drop of juice out of a launch that's falling flat. In this episode, she shares three simple, actionable sales emails you can add mid-launch to reignite interest, connect with your audience, and boost conversions before the doors close. Episode Highlights What to do when your launch feels like it's flopping. How a simple video email can create powerful face-to-face connection and trust. Using the "If-Then" survey email to make a logical case for your offer. Why your existing emails are still your best tool — and why you shouldn't stop sending them. Subject line ideas that make these emails irresistible to open. How one small mindset shift can help you push through the slump and finish strong. Key Takeaways Add a video email: A short behind-the-scenes video helps your audience visualize your offer and builds real connection. Try an "If-Then" survey email: Help readers logically see if your offer fits their needs — and who it's not for. Keep sending your emails: Don't give up mid-launch. Momentum and results often come at the end. Finish before you judge: You can't analyze or fix a launch that's still in progress — complete it first, then learn from the data. Mindset matters: A flopping launch doesn't mean failure; it's feedback for your next round. Links and Resources Check out Liz's Email Marketing Membership here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Check out Liz's Launch Course here I believe in you, friend! 

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