In this episode, Sten Morgan explains why revenue is the most critical resistance point for financial advisors. He shares the value-first prospecting framework, which helps advisors attract ideal clients, build efficient financial plans, and create sustainable revenue systems. The conversation includes both short—and long-term strategies for driving consistent growth.Key TakeawaysRevenue solves most business problemsKnow your ideal clientLead with value to earn trustTargeted prospecting beats the shotgun approachPeople will pay for real valueEfficient planning drives revenueSustainable systems win long-termhttps://gobeelite.com/

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