Ep 60 AI Changed Search; Your Marketing Must Too

12/11/2025 11 min
Ep 60 AI Changed Search; Your Marketing Must Too

Listen "Ep 60 AI Changed Search; Your Marketing Must Too"

Episode Synopsis

Send us a textWe map how AI and zero-click search are changing legal marketing, and we show a clear path from traditional SEO to answer engine optimization. We share practical steps to build Q&A content, apply FAQ schema, and earn citations that turn AI answers into paying clients.• why zero-click answers reduce site traffic• how answer engine optimization differs from SEO• building question-first content that AI can quote• using real client questions from workshops and intake• applying FAQ schema for structured clarity• earning citations with guest posts and partnerships• writing specific, decision-focused queries and answers• tools to find high-value questions and measure impactPlease subscribe. Please go to the website, theelderlawcoach.com. There's a lot of good information there and a way that you can can schedule a time to talk to me.Check out our new website www.TheElderLawCoach.com.

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