In this episode of The Efficiency Code, we sit down with Billy Morris, CFO at Genesis Global, who brings over 15 years of experience in corporate finance, financial modeling, and strategic growth. Billy has held senior roles at high-growth tech companies and led financial transformations at both Twilio and ThousandEyes, including overseeing IPO and M&A processes.Join us as we dive into Billy's thoughts on sustainable growth, balancing capital efficiency, and building a scalable financial strategy. He shares his insights on critical metrics like LTV, CAC, and net dollar expansion, and discusses the role of VC-backed benchmarks in driving business performance. Learn about his experience in navigating M&A with Cisco and preparing for IPO success, including the importance of data environments, strategic financial planning, and investor relations.Whether you're looking to optimize your financial operations or scale your business, this episode is packed with valuable insights to help finance leaders excel in today’s fast-paced, tech-driven environment.Timestamps (00:00) - - Introduction(01:26) - - What does sustainable growth mean to you?(03:56) - - Measuring success and key metrics(06:05) - - The importance of net dollar expansion rate (07:35) - - Capital efficiency and balancing growth (12:17) - - FP&A and M&A activities(18:02) - - Lessons from IPO experience(25:45) - - Implementing BI tools & data analytics(27:40) - - Tips for finance leaders in the IPO process(34:17) - - Tackling rising SaaS & cloud costs

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