E12: Many people think ChatGPT and Bard will kill SEO. It will. But not at the bottom of the funnel where the purchase intent is. Bottom-of-funnel SEO will remain wildly lucrative past the death of search engines. This type of SEO works incredibly well with both search engines AND generative AI chatbots like ChatGPT, Bard, and Bing. In today's episode I explain what bottom-of-funnel SEO is and why it's a tremendous hedge against AI. And for a bonus, "It's better to be optimistic and wrong, than pessimistic and right."

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