E114: So many SEOs do manual outreach to build their site's ranking power; to get high-quality backlinks. This episode gives a new strategy centered around journalists coming to you. Instead of reaching out to authoritative publications, the publications find you on a search engine, you offer them value, and then you build links that way. For anybody interested in off-site SEO, link building, or overall search engine optimization, this episode is a must. The article referenced in this episode: https://backlinko.com/reverse-outreach

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