E870: I sit down with Kai Cromwell to break down one of the most effective Shopify SEO strategies in use today. Kai specializes exclusively in Shopify SEO and shares the exact long-tail collection page strategy that drives bottom-of-funnel traffic and revenue fast - without waiting 6-12 months to rank for competitive terms. We cover: - Why long-tail transactional pages outperform high-volume keywords - How Kai builds 40+ SEO landing pages and gets them indexed immediately - Using AI (at scale) to generate collection content with brand accuracy - Internal linking structure and click-depth strategy for Shopify - How his team leverages Reddit with aged accounts for traffic, LLM visibility and reputation - Link building priorities (internal vs external) and when to switch tactics - His framework for enrichment using Search Console data - AI blacklist words, formatting tactics, custom prompts & Airtable scaling - Conversion considerations and CRO insights - If and how B2B SEO differs from B2C when prioritizing growth levers Whether you run a 7-9 figure brand or you're building something new, this conversation lays out a playbook you can apply immediately. ⭐️ Kai Cromwell on 𝕏 - https://x.com/KaiCromwell ⭐️ Kai Cromwell on LinkedIn - https://www.linkedin.com/in/kai-cromwell/ ⭐️ Kai Cromwell on YouTube - https://www.youtube.com/@searchkaicromwell ⭐️ Kai Cromwell's Shopify SEO Agency, New Seas - https://newseas.co/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Kai Cromwell and E-commerce SEO 00:56 Philosophy and Approach to SEO 02:41 Long Tail Collection Pages Strategy 09:29 Examples of Effective SEO Tactics 20:46 Using AI and Tools for SEO 29:23 Scaling SEO Efforts and Client Management 41:10 Reddit and Alternative SEO Strategies 42:20 Navigating Marketing Strategies on Reddit 42:48 Challenges and Solutions in SEO and IP Management 43:00 Leveraging Reddit for Agency Growth 45:21 Reputation Management and Ethical Considerations 47:24 Link Building Strategies and Best Practices 55:01 Internal Linking and Shopify SEO 01:01:50 Transitioning to Shopify and E-commerce SEO 01:05:39 Conversion Rate Optimization Insights 01:12:48 Content Strategies for E-commerce Brands 01:22:25 Future Vision and Agency Growth 01:24:38 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #shopifyseo #ecommerceseo #searchengineoptimization #ecommerce

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