In this episode of The Edge Effect, host Caroline Crawford sits down with Pat Taggart, founder and chief creative of Skyblue Creative, delve into Pat's unique journey from aspiring sports broadcaster to video production entrepreneur. They discuss the evolution of video content, the importance of unscripted, authentic storytelling, and practical tips for businesses considering video production. Pat shares insights on how to make individuals comfortable on camera, the value of establishing a personal connection, and why understanding your unique story is vital. He also offers practical advice on starting video content with minimal resources and emphasizes the significance of blending creation with strategic marketing.Key Takeaways: 02:34 - Challenges and Breakthroughs in Video Production04:18 - The Art of Authentic Storytelling06:50 - Creating Engaging and Genuine Content16:11 - The Power of Unscripted Conversations21:29 - The Importance of Authenticity in Marketing29:43 - Determining Video Content Outcomes45:37 - The Importance of Storytelling in Video ContentMore from Pat: To learn more about Sky Blue Creative visit: Skybluecreative.comOther Helpful Resources:Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.Free Resource: Download 3 Steps to Cultivate Your Competitive EdgeHave topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email [email protected] Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/Learn more about Cultiveight Communications: www.cultiveightcommunications.comHosted by Ausha. See ausha.co/privacy-policy for more information.

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