Welcome to the eCommerce Lab Podcast! In this special episode, we feature John Gargiulo, founder and CEO of Airpost, a pioneering platform leveraging user-generated content (UGC) to drive brand growth on marketplaces like Amazon.We'll discuss how the most successful brands are using real photos, videos, reviews, and customer testimonials to build trust, improve conversions, and increase their organic reach. John will share his insights on the power of UGC, concrete success stories, and how to structure an effective strategy that combines technology, community, and creativity.If you're looking for new ways to differentiate yourself in a saturated market, generate greater engagement with your products, and leverage authentic content as a marketing tool, this video is for you.Don't miss it. Authentic content can be your brand's biggest driver this year!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseo

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