Welcome to the eCommerce Lab Podcast! Get ready for a session packed with strategies and learnings with Nikki Lindgren! In this episode, we delve into the fascinating world of digital marketing with a guest who knows how to grow beauty and lifestyle brands to impressive 7- and 8-digit numbers. Nikki is an expert in paid media management and SEO, skills she has turned into powerful tools to scale brands and make them stand out in an increasingly competitive market.As Founder and Managing Partner at Pennock, Nikki has led successful campaigns that not only drive results, but also create meaningful connections with consumers. During our conversation, we'll explore how to create a comprehensive strategy that combines the effectiveness of paid ads with the organic strength of SEO, and how these two pillars can transform a brand's presence from the ground up.Don't forget to subscribe and turn on notifications so you don't miss any of our episodes.#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

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