How to Beat the E-Commerce Downturn: Aligning Pricing and Marketing (Power Pricing Principle #3)

The E-commerce Leader: Strategies For Shopify Store Owners
20/07/2022
How to Beat the E-Commerce Downturn: Aligning Pricing and Marketing (Power Pricing Principle #3)

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Episode Synopsis


It’s official - inflation is heading for double digits in both the US and the UK, and many other countries worldwide. The US Bureau of Labor Statistics, gives annual inflation at 8.6 percent to May 2022. This is not only the largest 12-month increase since the early 1980s. It is the first time any e-commerce operators have really encountered any significant inflation full stop!

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