Ecommerce growth strategy – The Star Principle by Richard Koch and how to choose or pivot e-commerce markets

The E-commerce Leader: Strategies For Shopify Store Owners
13/04/2022
Ecommerce growth strategy – The Star Principle by Richard Koch and how to choose or pivot e-commerce markets

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Episode Synopsis


The Star Principle book by Richard Koch is a business classic and presents a very wise strategic framework he learned while founding the Boston Consulting Firm. How does it relate to ecommerce selling? Well, it helps us answer some fundamental questions about our market and product choices, which have a huge impact on the value or failure of our businesses.

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