12 e commerce fragmentation Drivers and Marketing Traps

The E-commerce Leader: Strategies For Shopify Store Owners
20/04/2022
12 e commerce fragmentation Drivers and Marketing Traps

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Episode Synopsis


Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes we are pulling his work into the internet age - adapt it to the e-commerce operations so you can get world class insight - adapted to your particular circumstance.

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