How To Create Powerful, Uncopyable Experiences For Your Target Customer

26/05/2022 21 min
How To Create Powerful, Uncopyable Experiences For Your Target Customer

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Episode Synopsis

In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, "UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition." Steve's speaking and consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Conference. We're talking about his latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation. More About Jack McGuinness: Get a copy of his book — Stealing Genuis: The Seven Levels of Adaptive Innovation Take The Marketing Assessment: Marketingassessment.co