Bubu's CEO talks about the value of diversification, shares some creative binding techniques and points to a digital future for the company.Bubu has a rich 80-year history in bookbinding. How has its CEO, Thomas Freitag, managed to maintain the company's traditional craftsmanship while adapting to modern digital printing technologies?Find out in this episode of the "Unvarnished" video interview series. It features Thomas and the ongoing evolution of Bubu, based in Zurich, Switzerland.Gain ideas and inspiration from Thomas as he talks about ...Bubu's legacy and evolutionWhat promoted Bubu to diversify into digitally printed photobooks and archival storageCreative binding techniquesMarket demand and growth in SwitzerlandHow the Bubu teams engages with customersSustainability in the bookbinding marketBubu's bright future

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