Lethabo Makua is joined by Mathapelo Pitse. Mathapelo Pitse is the Founder and CEO of J’ADORE D’AMOUR’ . Her valuable skills, that have played a great role in making her business ventures so successful, with her first business rodeo having a catering company and selling it to friend, have been cultivated through her 13 year track record in Corporate and Luxury Retail. This has tremendously benefited J’ADORE D’AMOUR’ as a luxury women’s footwear brand.
Mathapelo boasts immaculate skills in areas such as sales, business development, business expansion and customer relations. These key aspects were integral in the founding and management of J’ADORE D’AMOUR’ to ensure the smooth-running within the business as well as success for the overall brand.
When it comes to the creativity and style of footwear development, Mathapelo has always had an eye for minimalistic designs exotic textures and bright colours. This has seen the brand appeal to an audience who believe in a style that should be audacious sophisticated, timeless and unapologetic. Mathapelo gets her inspiration and creativity when travelling (since she is an avid traveller) but most of all through her appreciation of the sensuality of a woman.
She views the brand as an embodiment of fearlessness and empowerment, as well the embodiment of sheer elegance and grace in the lives of its consumers. From the soul of our Captain of the ship, Mathapelo paired the catchy phrase “A woman should be like cashmere, soft, subtle and expensive!” with the essence of her brand, she believes in independence, fearlessness and elegance that is shown through fashion in a confident and sexy way.
She is a free-spirited woman (total hippie), a dog lover, a lover of life and all things beautiful with an immense love for luxury. She is a creative at heart, and considers herself an ambivert who is a mad scientist in the creative world. She enjoys most of her time
travelling and with family. Pssst! Super camera shy (you didn’t hear that from us)...
Mathapelo is the heart and soul of J’ADORE D’AMOUR’ and aims to build her brand even further into success and greater heights while giving back to society.

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