SPECIAL SIMULCAST: Treat yourself to the transformative journey of Derek Craft, a trailblazer in the cannabis industry and one of the inaugural recipients of March and Ash’s Cannabis Private Equity Group. In this enlightening episode, Derek shares invaluable insights into the challenges and opportunities encountered by social equity entrepreneurs. Through his brand Derek emphasizes the power of personal connection and authentic storytelling in building a meaningful brand identity. He discusses the essential qualities of patience, commitment, and relentless dedication required to navigate the intricacies of entrepreneurship within the cannabis sector. Joining Dr. Leroy, from The Dodi Connection, Mr. Wowzer delves into Derek's unwavering passion for creating a genuine brand experience. Derek's journey offers profound lessons on the critical roles of knowledge, infrastructure, and financial support in achieving success in the cannabis business. Whether you're a seasoned entrepreneur or exploring opportunities in cannabis, this episode provides essential insights to help you establish a resilient and impactful brand in this dynamic industry. Follow and Subscribe at OlasMedia.com The key moments in this episode are: 00:00:00 - Introduction and 710 Celebration00:01:47 - Cannabis Enlightened Program00:03:00 - Social Equity in Cannabis00:10:16 - Vision for CPEG and Business Support00:14:11 - Challenges in Cannabis Industry00:16:19 - Lack of Access for Cannabis Business00:17:09 - Insights from Former Prisoners00:18:09 - March and Ash's Involvement00:19:27 - Challenges of Entrepreneurship00:22:19 - Brand Development and Background00:31:02 - The Early Days00:34:33 - Connecting with Customers00:39:10 - The Brand Experience00:40:31 - Getting in Touch See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

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