In this episode of The Distraction Advantage, host Shannon Stone discusses the untapped potential that Managed Service Providers (MSPs) have in serving micro-entrepreneurs, particularly those selling through platforms like TikTok, Etsy, or Amazon. Many of these creators are running successful businesses, but lack backup drives, cybersecurity, and organized inventory systems. Stone introduces the concept of "micro-managed services," offering scaled-down, streamlined IT support tailored specifically for these atypical clients. She encourages other MSPs to expand their range of clients beyond traditional office contracts and to offer accessible, simplified solutions. Stone shares her success with this model through anecdotal evidence, stating that the creators she has worked with so far have expressed much satisfaction with her services.

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