Most cannabis operators are reactive—drowning in checklists, flooded with data, and still missing the point.Compliance gets all the attention, while real operational signals—like handling variability and shifting process conditions—lead to execution gaps and reactive decision-making.Extraction process optimization is tricky, but when the actual root cause is identified and solved, the returns can be astronomical—and compounding.The challenge? Aligning teams around meaningful data, not just required data.The unlock? It’s not about overhauling everything—it’s about starting small, watching closely, and making the process stronger one step at a time.This week we sit down with Murphy Murri to discuss:What most teams miss when they “optimize”Why compliant data ≠ operational clarityImmediate ways to improve cannabis manufacturingChapters00:00 Introduction to the Cannabis Industry01:14 Murphy's Journey into Cannabis03:39 Current State of Cannabis Manufacturing07:58 Operational Efficiencies and KPIs10:44 Challenges of Industry Maturity13:30 Essential Data Points for Success19:25 The Importance of Moisture Control25:07 Data Utilization and Organizational Mindset28:07 Real-Time Data and Actionable Insights30:14 The Mindset of Compliance vs. Optimization31:58 Understanding Performance Metrics33:55 Data Collection and Operational Efficiency36:00 Leveraging Technology for Process Improvement37:56 The Importance of Accountability in Equipment Performance40:45 Identifying Weaknesses and Opportunities43:01 Reevaluating Processes for Better Outcomes51:28 Return on Investment in Process Optimization53:32 Consulting Services and Future OpportunitiesGuest Links:https://www.murphymurri.com/https://www.instagram.com/murphymurri/?hl=enhttps://x.com/murphymurrihttps://www.linkedin.com/in/murphymurri/ Our Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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