What if we told you the future of cannabis looks less like dispensaries... and more like the milk aisle?Everyone’s chasing growth, market share, and the next hot product — but few are asking the deeper question:What will the cannabis industry actually become?While cannabis is certainly disruptive, its future likely follows a few predictable paths — built on established infrastructure where companies must choose: go big, go niche, or get squeezed out.This week we sit down with Brett Puffenbarger, founder of Good Highdeas, for an unfiltered look into where cannabis is heading — and why most operators aren’t ready for what’s coming.Why small brands need to niche down fastThe “hourglass” market effect no one is talking aboutWhat the "milk aisle model" means for the future of weedChapters00:00 Introduction to the Cannabis Journey01:39 Early Days in the Cannabis Industry04:02 Entrepreneurial Spirit and Military Influence06:18 Challenges in the Cannabis Business Structure09:16 The Role of Leadership in Cannabis Companies12:40 Navigating Growth and Sustainability15:00 Identity Crisis in the Cannabis Industry19:12 Future of Cannabis: Specialization and Market Dynamics23:25 Challenges in Cannabis Beverages and Market Entry26:54 Navigating the Cannabis Market Landscape30:10 The Future of Cannabis: International Perspectives31:43 Building for the Future: Infrastructure and Market Positioning34:17 Understanding Consumer Needs in B2B and B2C37:47 Identifying Opportunities in the Cannabis Industry40:00 Cultural Shifts and Consumer Perceptions of Cannabis42:07 Business Fundamentals: Delight Your Customer46:10 Positioning for Future Growth in Cannabis Guest Links:https://www.linkedin.com/company/goodhighdeas/https://www.linkedin.com/in/brettpuffenbarger/https://www.goodhighdeas.net/Our Links Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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