Shopper Marketing in an Omnichannel Age

The Digital Shelf Cast
23/11/2021 38 min

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Episode Synopsis

How do you influence shopper behavior at a time when that behavior is changing more rapidly than ever before, switching from brick and mortar shops to online marketplaces? The rise of ecommerce dramatically affected the shopper marketing function. Julie Liu, National Manager, Commerce Media at Ghirardelli joins us to discuss these changes and new, key skills needed to create successful omnichannel strategies with a shopper marketing lens.

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