Should Marketers Embrace SORA, OpenAI’s New Text-to-Video Tool? (Dojo #44)

12/12/2024 24 min

Listen "Should Marketers Embrace SORA, OpenAI’s New Text-to-Video Tool? (Dojo #44)"

Episode Synopsis

In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly.

For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Discover how these innovations might reshape content creation, product marketing, and market research strategies in 2024 and beyond.

What You’ll Learn

Evaluate OpenAI’s Sora capabilities and limitations for marketing video content



Leverage Google Product Studio for efficient product photography at scale



Harness Reddit’s new AI-powered answer system for enhanced market research



Identify practical applications of AI tools for businesses of different sizes


Timestamps
00:00 - Introduction and episode overview
00:39 - OpenAI's Sora launch details
11:29 - Google Product Studio expansion
15:15 - Reddit Answers introduction
21:19 - Final takeaways and recommendations

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Get the show notes:
⁠⁠https://exposureninja.com/podcast/dojo-44/⁠⁠

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