ChatGPT Search — The Ranking Factors We Know So Far

18/11/2024 16 min Episodio 339

Listen "ChatGPT Search — The Ranking Factors We Know So Far"

Episode Synopsis

ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for.

In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit.

So, your next question is probably, "How do I get this thing to recommend my business, products or services?"

Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now.

So today we're going to be sharing ChatGPT's search ranking factors with you.

Timestamps
00:00 - How ChatGPT with Search Works
04:16 - How to Rank in Search GPT

Resources

GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735
Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
OpenAI’s growing list of partnerships - https://searchengineland.com/openais-growing-list-of-partnerships-442974


Watch the video instead: ⁠https://exposure.ninja/gpt-search-ranking
Get the show notes: ⁠⁠https://exposureninja.com/podcast/339/⁠⁠
Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠
Why GEO is the New SEO (and How It Works) ⁠⁠https://exposureninja.com/podcast/336/⁠⁠


The Best B2B Marketing Strategies for 2025 ⁠⁠⁠https://exposureninja.com/podcast/334/