Internal Uses of a Business Plan
Improve performance by identifying the strengths and weaknesses
Communicates expectation to staff regarding the company’s performance and priorities
Effectively coordinate and ensure consistency in planning and operations
Measures performance or the overall company, individuals and managers.

 
External uses of a Business Plan
Educate outsider parties regarding the objectives, structure and performance.
Secure funding from outside investors
Communicate planned actions (formalized its intentions in the plan)

 
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