In this episode of the podcast we are talking about "Lean User Experience" and how you can include it in your solution designs and architectures.

Larry Marine's Background:

34 years of experience in user experience research
Learned from Dr. Don Norman, father of user experience
Worked in healthcare, e-commerce, enterprise, web apps
Authored "Disruptive Research" book on user-centered design methods

User Experience Design vs. User Interface Design:

UX is broader, encompasses UI
UX focuses on solving user problems, understanding human psychology and behaviors
UI focuses on visual aspects, like interior design in a house metaphor

Importance of UX:

User research redefines problems users are trying to solve
Users want desired outcomes, not just features
Example: ProFlowers website organized by occasion, revolutionized online florist
industry

Collaboration with Business Process Modelers:

Collaborates with process modelers and business leaders
Helps fine-tune solutions based on user insights
Identifies new solution approaches based on observed problems

Setting up User Research:

Initial observations to get a big picture
Interviews for deeper insights, understanding workarounds
Collaborative approach with users, business stakeholders, and process modelers

Applicability to Customer Experience:

Lessons applicable to both employee and customer experience
Streamline employee journeys to make tasks easier

 
Larry can be reached at [email protected], or on LinkedIn here: https://www.linkedin.com/in/larrymarine/. His book "Disruptive Research" is available on Amazon here: https://www.amazon.com/Disruptive-Research-Discover-Revolutionary-Innovations-ebook/dp/B0CGHCSVBB.

Please reach out to us by sending an email to ⁠podcast@⁠leanscaledarchitects.com
:-)

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