The Digital Distillery Tour continues with this recap of the latest Digital Distilliery event as we transport you to the vibrant city of Madrid, Spain. In collaboration with the German/Spanish Chamber of Commerce, The Digital Distillery hosted this event that brought together the unique strengths of the Spanish and German digital media and advertising markets. The goal? To bolster Europe's position as a serious player in the ever-evolving landscape of digital media and advertising.Under the sunny Madrid sky, we were privileged to hear from a diverse lineup of esteemed keynote speakers hailing from Spain and Germany as they shared valuable insights on a range of thought-provoking topics including the intersection of artificial intelligence (AI) and digital media, exploring more ways in which AI is reshaping the industry and paving the way for innovative advancements.Another crucial theme that emerged was the responsibility of media companies in reducing carbon emissions. The speakers shed light on the significant role that media organisations  can play in curbing environmental impact and offered insights into sustainable practices and initiatives.Additionally, we delved into the power of new attention measurement tools, examining how these tools can drive more effective ad campaigns. By minimizing wasted impressions, these campaigns not only enhance advertising efficacy but also contribute to reducing the carbon footprint associated with digital advertising.Join us as we reflect on another colourful event done and dusted on The Digital Distillery Podcast.Featured SpeakersAI:- Benjamin Bunte, Managing Director of Pilot Ignite- José Antonio Martínez Aguilar, CEO Making ScienceResponsible Media:- Reyes Justribó Ferrer, Managing Director IAB Spain- Lisa Vieweg, BVDW Lab Sustainable Digital Advertising & Strategic Partner Lead, Google.Attention:- Gerardo Mariñas, CEO SERVICEPLAN- Jon Artolozaga, Director Intelligence Data & Analytics / GroupMThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner

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