Since its popularisation in the family home, Television has been somewhat of a household idol.Today we look at the evolution of TV to its current connected state, discussing the importance and impact of CTV in the advertising landscape and how it affects our attention and engagement.Sarah Lewis is on the Digital Distillery Stage this time as she discusses a recent study on tracking users' attention, and what that can tell us about how we engage with this new TV more differently from its traditional and modern counterparts.We also look at this study's results, the different CTV advertising options available, and which are most effective. The answer may surprise you, it did me!This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Lead: Dennis Kirschner

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