In this episode of the DeWinter Difference, host Derek DeWinter sits down with John (Jay) Lamm, the creator of 24 Hours of Lemons, a unique motorsport event where participants race cars worth no more than $500.    They discuss the origins of 24 Hours of Lemons, the complexities of running such an event, and the unexpected business success it has become. Jay shares anecdotes about notable participants like Neil Peart and the challenges of maintaining a non-competitive atmosphere.    They also explore the intricate IT systems required and potential future expansions of the brand. Join Derek and Jay for an insightful and entertaining conversation about combining fun and motorsport in an unorthodox way.   Chapters: 00:00 Introduction to the DeWinter Difference 00:26 Meet Jay Lamm: Chief Perpetrator of 24 Hours of Lemons 00:50 The Birth of 24 Hours of Lemons 03:34 Challenges and Complexities of Running 24 Hours of Lemons 06:46 The Philosophy Behind 24 Hours of Lemons 13:16 Famous Participants and Personal Reflections 16:01 Future Plans and Business Insights 20:43 Fun and Personal Anecdotes 25:52 Conclusion and Final Thoughts  

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