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Listen "Soft power, sneaky marketing"
Episode Synopsis
How New Zealand manages to develop brand awareness without spending a fortune on advertising itselfNew Zealand ranks pretty highly in this year's Global Soft Power Index, but we've been better in the past, and some of our key images are aging outGuests:David Downs - New Zealand Story CEOAlice Peacock - Newsroom business reporterLearn more:NZ Story Market Pulse reportGlobal soft power report 2025 - David Downs' piece is on page 37Find The Detail on Newsroom or RNZ Go to this episode on rnz.co.nz for more details
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