What if construction leadership put people first?In this episode of The Designer Recruiter, host Esther Echeverria sits down with Hamed Parnian, Managing Director at Vedra, to talk about building more than just spaces—he’s building a values-driven business.Hamed shares his journey from corporate frustration to founding Vedra, a boutique consultancy focused on trust, culture, and real relationships. He explains how empathy, clarity, and mindset shape everything he does.You’ll hear:- Why culture matters more than credentials- How to hire for personality, not just skills- Building trust with first-time clients- The power of branding and authentic leadership👉 Watch the full episode on YouTube or listen now on any podcast platform. If it resonated, don’t forget to follow and share the show!Chapters:00:00 Introduction to Hamed Parnian 00:41 Founding Vedra: The Journey Begins02:10 Building a Human-Centric Company02:44 Challenges in Team Management04:40 Vedra's Business Model Explained08:12 The Origin of the Name 'Vedra'10:35 Maintaining a Positive Mindset17:09 Values and Hiring Philosophy21:48 Interview Process and Company Culture23:19 Balancing Empathy and Business Systems24:03 Challenges of Scaling a Company26:08 Maintaining Human Elements in Processes27:12 Staying Positive and Handling Difficult Situations31:23 Finding Your Career Path34:23 The Importance of Branding and Marketing38:49 Quick Fire Hiring Questions40:37 Final Thoughts on Personal DevelopmentKeep up with us:Website: https://www.the-designer-recruiter.com/Instagram: https://www.instagram.com/lcrecruitment/ LinkedIn: https://www.linkedin.com/company/the-designer-recruiter/ Follow Hamed:LinkedIn: https://www.linkedin.com/in/hamedparnian/?originalSubdomain=ae

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