In this episode of "The Deep Dive - Marketing Gone Wild," we unravel the fascinating story of how a determined widow, Florence Stoker, inadvertently turned an unauthorized adaptation of her late husband's work, Bram Stoker's Dracula, into a cult classic.
Join us as we explore the legal battle surrounding the film "Nosferatu" and how its banishment created an aura of intrigue that fueled its underground popularity.
Discover the lessons in marketing that stem from this tale, including the power of mystery, scarcity, and the infamous Streisand effect.
Tune in to learn how sometimes, the best way to capture an audience's attention is to let their curiosity lead the way!
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