In this episode of "The Deep Dive - Marketing Gone Wild," we explore the surprising connection between kerosene and whale oil, revealing how a simple innovation transformed an entire industry and inadvertently saved whale populations. Join us as we delve into the historical context of whaling, the rise of kerosene as a lighting fuel, and the profound lessons this story holds for modern marketers.Discover how understanding your audience's needs can lead to groundbreaking innovations that create positive ripple effects—while also considering the potential unintended consequences.Tune in for an engaging discussion that will inspire you to think outside the box and seek your own "kerosene moments" in the world of marketing!Join my⁠Facebook group⁠

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