Tell Us How You Feel With A Text ReviewThis episode explores the idea that effective brand strategy isn't about doing everything possible, but rather about making deliberate choices and sacrifices. It argues that attempting to appeal to everyone dilutes a brand's impact, leading to confusion. Instead, successful brands focus on their core values and purpose, identifying their "North Star" to guide decisions. This strategic narrowing of focus allows brands to differentiate themselves and forge deeper connections with their target audience, ultimately leading to clearer communication of their unique value proposition.If you are interested in the original source material for this episode, just reach out to Gordon for a copy.

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