Tell Us How You Feel With A Text ReviewThis episode discusses how Yerba Madre can position itself as the quintessential beverage for active outdoor enthusiasts. It emphasizes the growing trend of engaging with nature, citing factors like stress, digital overload, and a desire for connection as reasons for this shift. It highlights various popular outdoor activities and their participation numbers, illustrating the size of the target audience. Ultimately, Yerba Madre seeks to become an "emotional amplifier" for outdoor experiences, aligning its natural ingredients and rainforest regeneration mission with the restorative power of nature to differentiate itself from its competitors.If you are interested in the original source material for this episode, just reach out to Gordon for a copy.

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