Tell Us How You Feel With A Text ReviewThis episode explains the 90-9-1 rule for social media and online community engagement, asserting that 90% of users are passive observers, 9% are occasional contributors, and 1% are highly active creators. It highlights the importance of understanding these distinct user groups for effective social media marketing, emphasizing that all three segments are crucial for a brand's success, not just the vocal minority. This rule encourages marketers to tailor strategies and content to resonate with each group, advocating for a focus on reach and sustained influence beyond immediate engagement metrics. Ultimately, it makes the case that building a resilient online community involves patiently nurturing participation at every level, recognizing that visibility and subtle influence are as vital as overt interaction.If you are interested in the original source material for this episode, just reach out to Gordon for a copy.

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