Tell Us How You Feel With A Text ReviewThis episode lays out a comprehensive impact strategy to build a movement around Yerba Madre’s regenerative business model, shifting its marketing from simply building goodwill to actively driving major change. It details a shift from a linear consumption model to a circular renewal model through six core strategies aimed at uniting a "tribe of Change Agents." These strategies include utilizing QR codes on products to connect consumers directly to growers, recruiting a network of activists and creators, promoting shared rituals to reinforce belonging, and co-creating the brand's agenda with its community. The plan emphasizes mobilizing the community through monthly missions to achieve tangible environmental outcomes and leveraging user-generated content to amplify the regenerative ethos, effectively turning the brand into a cultural platform for the movement.If you are interested in the original source material for this episode, just reach out to Gordon for a copy.

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