ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "07 Beyond Features & Benefits in Sales"
Episode Synopsis
Are you stuck pitching features and benefits that just don’t land with prospects? In this episode, Marcus & Nara dive into Coach Dan Gordon’s insights on building real connections that close deals. It’s not about your product—it’s about understanding what truly drives your buyer. You’ll learn how to uncover hidden needs, ask better questions, and tap into emotions that turn hesitation into action. If you’re ready to move beyond product talk and start closing with connection, this deep dive is for you.
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