Entire industries and businesses will rise and fall in the wake of Generation Z. Yet few industries or organisations seem to be ready for it. Are you? 
Lorna and Lottie discuss this pressing issue with tonnes of practical advice and clarifying insights to empower you to harness this dynamic and much-misunderstood generation.
For more in-depth coverage, read the brand new thought paper at https://woodreed.com/woodreed-thinking/from-c-z/ and the referenced Edelman Trust Barometer at https://www.edelman.com/trust/2023/trust-barometer.

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