What’s the Difference Between Leads and Prospects in Real Estate?

The David Brough Show
12/03/2025

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Episode Synopsis

Understanding real estate sales begins with a key distinction—leads and prospects. Confusing these terms can lead to missed opportunities, but knowing the difference helps you focus on the right people. Today, you’ll learn what sets leads apart, how prospects become leads, and why converting them into appointments is crucial. Mastering these basics will streamline your approach and improve your success rate. Learn more in my latest video.

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