So… according to a Gallup poll conducted last month, Americans “trust in the media” has plummeted to the second lowest point ever.

We could get off into the weeds about “what is media?” but for our purposes, let’s just assume that it consists of Newspapers, Television news programs and radio. The so-called “legacy media” and not random blogs or Social Media accounts.

What possible reasons could there be for this decline in our “trust” of the media?

This very morning I was – as I usually do – watching my local news. Mostly what I care about it weather and traffic. But I was intrigued when my local Newsreader started to read off the teleprompter a story about the Southwest Airline Pilot who may be in hot water over his cabin announcement, “Let’s Go Brandon!”

It wasn’t a story about why the pilot might be in trouble. It was a story about what “Let’s Go Brandon” means.

And it was one hundred percent fabricated…

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