Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson

The Data Cloud Podcast
01/07/2025 34 min Episodio 104
Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson

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Episode Synopsis

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Soren Marklund, Vice President of Global Services, Technology Consulting, and AI Data Strategy at Ericsson. They explore how Ericsson leverages modern data architectures to enhance customer interactions and drive business benefits. The discussion covers the importance of a unified data operating model, challenges faced with data silos, and the role of AI and machine learning in improving customer service. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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