I've been at LinuxWorld this week hammering out podcasts one after another. By the time I'm done with the show, I think I will have published a total of ten podcasts. For transparency's sake, not ALL of them were done at the show. To get my coverage off to a headstart, three of them were pre-recorded. One of those pre-recorded interviews was with Emic Networks vice president of product management and marketing Donna Jeker. Although it doesn't happen often, this was the second time in a week where my interviewee didn't have the answers to some obvious questions. I don't want to turn this transparency channel into a bitching and moaning session about poorly executed PR. While this again is an example of how a the practice of media transparency can be embarrassing to interviewees, the companies they work for, and their public relations representatives, there's an upside. Transparency should make all three of those parties much better at what they do because they know that there's more on the line than just the story itself. And why shouldn't that be the case. Everytime a journalist writes a story, their ass is totally on the line. Why shouldn't the demand for that excellence be pervasive throughout the entire food chain of a story. If this was the case, then the final outcomes (the stories) would consistently be better throughout all of journalism. So, transparency raises the bar for everyone, as well it should which is why I think examples like this are worthy of discussion. ...

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