Why 99% of CEO LinkedIn Profiles Are TerribleYour LinkedIn profile is more than just a digital resume—it’s your personal brand, your credibility, and often the first impression you make on industry leaders, clients, and investors. Yet, most CEOs treat it like a forgotten webpage, leaving major opportunities on the table.In this episode of The Daily Hint, we explore the three critical mistakes CEOs make on LinkedIn and how to fix them to strengthen influence, build authority, and attract the right connections.Mistake #1: An Unprofessional or Generic Profile Photo & BannerYour profile photo and banner are the first things people notice. If your picture is outdated, unclear, or unprofessional, it immediately weakens your credibility.Fix it: Use a high-quality headshot where your face is clearly visible. Pair it with a banner that reflects your industry, company, or personal brand—something that instantly tells visitors what you do.Mistake #2: A Weak or Underutilized About SectionMost CEOs either leave this section blank or write a stiff, uninspiring corporate bio. This is a wasted opportunity. Your About section should tell your story, engage the reader, and clearly communicate your expertise and mission.Fix it: Instead of a robotic summary, write a compelling narrative. Share your journey, what drives you, and how you bring value. Make it clear, concise, and engaging.Mistake #3: Treating Job Descriptions Like a Boring CVMany executives list their past roles in a dry, bullet-point format—just like a traditional resume. But LinkedIn is a branding tool, not just a job board.Fix it: Transform job descriptions into credibility-building stories. Highlight key achievements, lessons learned, and the impact you’ve had in each role. Show, don’t just tell.Final ThoughtsIf you want to be seen as a leader in your industry, your LinkedIn profile needs to work for you—not against you. Make these small but powerful changes today, and watch how your influence grows.Tune in to this episode of The Daily Hint for more insights on personal branding and CEO leadership.Highlights:00:00 Introduction: The Cost of a Poor LinkedIn Profile00:07 Fix #1: Update Your Photo and Background Banner00:24 Fix #2: Optimize Your About Section00:40 Fix #3: Enhance Your Job Descriptions00:51 Conclusion: Boost Your CredibilityLinks:===========================Equipment and Software that I use for my Videos and Podcasts!   Jens Equipment and Software overview: https://www.jensheitland.com/equipment===========================Books that I read and recommend.My Book Recommendations: https://www.jensheitland.com/books===========================Here are the ways to work with me:Speaking: https://www.jensheitland.com/speakingLeadership Skills Assessment: https://www.wearesucceed.com/===========================Connect with me!   LinkedIn: https://www.linkedin.com/in/jensheitland/Facebook: https://www.facebook.com/JensHeitlandofficial/Instagram: https://www.instagram.com/jensheitland/TikTok: https://www.tiktok.com/@jensheitlandX/Twitter: https://twitter.com/jensheitlandNewsletter: https://www.jensheitland.com/newsletter===========================Subscribe and Listen to The Jens Heitland Show Podcast HERE: YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWgWeb: https://www.jensheitland.com/podcasthomeApple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL===========================Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQWeb: https://www.jensheitland.com/the-daily-hintApple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

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