The age-old question, 🧐 well maybe not that old, but a question that has lingered in the minds of advertisers and marketers alike. What is brand authenticity?  An even more important question that arises when pondering "authenticity" is why it is so important to consumers. 
If you're interested in checking out any of the articles referenced today, the links are all provided down below 👇
🧐 - What Is Brand Authenticity?: https://digiday.com/marketing/marketers-continue-to-chase-authenticity-but-what-is-it/
👻 - Snapchat Shopping: https://www.socialmediatoday.com/news/Snapchat-BigCommerce-social-shopping/635502/
👨‍⚖️ - Digital Markets Act: https://appleinsider.com/articles/22/11/01/europe-confirms-its-digital-markets-act-will-go-after-apples-app-store
💸 - Black Friday Prep!: https://www.searchenginejournal.com/tips-shopify-store-bfcm-sales/468854/

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