In this episode of The CyberVault, I’m joined by Denise Hayman, CEO of Sales Velocity and one of the most seasoned go-to-market leaders in cybersecurity. With a career spent scaling early-stage startups into market leaders, Denise knows exactly what it takes to build momentum in this competitive industry.We cover:🚀 The first steps every founder should take when building their GTM strategy⚡ Common mistakes startups make when launching go-to-market plans📊 How to know if you’re actually reaching the right audience (and how to measure it)👥 What to look for when making your first GTM leader hire💡 The frameworks and foundations every early-stage company needs to scale successfullyIf you’re building in early-stage cyber or refining your growth strategy, Denise’s insights will give you the roadmap (and cautionary tales) you need to avoid wasted time and accelerate traction.

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