344: Scale Your CX Measurement Program

The CX Cast
05/03/2024 22 min
344: Scale Your CX Measurement Program

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Episode Synopsis

Most large organizations operate across lines of business, products, segments, brands, and/or countries. CX leaders who want to scale their CX measurement program across such an organization must balance the need for efficient and consistent CX measurement with an appropriate level of autonomy for organizational units. VP and Principal Analyst Maxie Schmidt answers common questions on scaling measurement management programs, illustrated through case studies.

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